A few days ago I went to our Chicago Yelp page to find that someone had gamed Yelp and managed to update our company profile picture to a close-up of a young woman that has absolutely nothing to do with our business (we fix broken iPhones and iPads). It doesn’t even show her holding a phone. It looks like a Match.com profile picture.
How did this happen? I’m not 100% sure but here’s what I think they did:
- Created a fake account.
- Reached out to a few people so they had a few Yelp “friends”.
- Wrote a 3-star review of our business.
- Uploaded a picture to our site and checked the option to “Mark as Storefront Photo” and/or clicked the “Very Helpful” option for the photo.
- Within a day or two Yelp selected this photo to represent our business.
I’ve flagged the photo and emailed Yelp customer support, but other than that, there’s nothing I can do until someone at Yelp gets around to taking care of it – which I hope they do.
“Why don’t I just log into my Yelp for business owners account and change the photo?”
Great question. I’d love to do that! But I can’t. Yelp doesn’t allow a business owner to select their own profile photo.
For the time being we’re stuck with this completely irrelevant photo to represent our business. At least it’s an attractive woman – so I guess it could have been worse.
If anyone out there has any suggestions on how to fix this, I’d love your comments. Please help.