Cougar Hunting

Black hatting Yelp: How to wreck a company profile photo

 

A few days ago I went to our Chicago Yelp page to find that someone had gamed Yelp and managed to update our company profile picture to a close-up of a young woman that has absolutely nothing to do with our business (we fix broken iPhones and iPads). It doesn’t even show her holding a phone. It looks like a Match.com profile picture.

Continue reading “Black hatting Yelp: How to wreck a company profile photo”

Cougar Hunting

Google Adwords vs. Facebook Ads – It Was No Contest

If you’re a small business owner like me, you’re busy. You don’t have a ton of time to read this or any other articles. So let me start with the conclusion:

Google Adwords is a significantly better and more cost effective marketing tool than Facebook.

For the past 12 days, we’ve been running our first Facebook ad campaign and I’ve been comparing it to our Google Adwords (which we’ve been doing for 5+ years). We saw 42 of the people that clicked on our Google Ad became customers in that time frame. Exactly 1 person that came from a Facebook ad became a customer. I’m not missing a zero there. The score was 42-1. Not even close.

Here’s the full set of results:

Campaign Clicks Conversions (%) Total Cost Cost/Conversion
Facebook 286 1 (0.35%) $242 $242
Google Adwords 354 42 (11.86%) $295 $7.04

Continue reading “Google Adwords vs. Facebook Ads – It Was No Contest”