Is the only advantage of an Apple iPhone repair their control the software? We think so.
Apple has shown they are willing to “break” a customer’s iPhone if fixed by an independent shop. “Break” is in quotes because the phone isn’t really broken – they’re just using their software to punish people that dare to use someone other than Apple to fix their device. One example is the 2016 error 53 “upgrade” (which kicked off the Right to Repair movement – something we support).
More recently, people have been seeing the following message when upgrading to iOS 11.0.3:
Note: Non-genuine replacement displays may have compromised visual quality and may fail to work correctly. Apple-certified screen repairs are performed by trusted experts who use genuine Apple parts.
iPhone repair is a billion dollar a year business (that’s not a typo, it’s billion with a B). Apple wants all this revenue, and they have gotten extremely aggressive convincing (or punishing) people that prefer to use a different company. But outside of their control of the software (and willingness to use that control to harm their customers), do they really have an advantage?
We hate to toot our own horn but since Apple has decided to raise the issue of 3rd party repair quality, we feel the need to respond. The following may sound a bit braggadocios but it’s just the facts. Continue reading “Jet City Device Repair Versus Apple”